Widely regarded as one of the greatest all-around performers in the history of the professional wrestling business, the late Randy "Macho Man" Savage owns a legacy that ignores the distinction between heel and face. Savage began his WWE career as a heel and quickly rose up the ranks, as he won the Intercontinental Championship and became perhaps the most popular bad guy in the company.
That, coupled with the presence of his manager, Miss Elizabeth, led to Savage becoming a face and teaming with Hulk Hogan. If that didn't show that the WWE believed in Savage, then his ensuing heel turn did, as he became Hogan's arch nemesis and feuded with him for the better part of a year. Despite all the despicable things Savage did, though, he was still beloved and became a face yet again.
During Savage's time in the WWE, it wasn't easy for a heel to break out as a top-flight performer, but he managed to do it. Savage was at the top of his game when Hulkamania was running wild, so he may not have gotten the recognition he deserved at that point in time, but fans look back at his career with extremely fond memories.